The ratings are in for the week July 1-5th and it was not a good week for soaps all around, and especially for General Hospital in the key 18-49 female demo where the ABC soap hit an all-time low in viewers! GH had 523,000 viewers where its previous low in the category had been 527,000 back in February of 2o12! In addition, GH remained in the fourth slot of the four network shows with 2,332,000 total viewers with a loss of -121,000 for this ratings period. However the good news, is that GH was still up 90,000 over this time last year.
Is General Hospital’s airtime of the new characters played by Roger Howarth, Kristen Alderson, and Michael Easton … Franco, Kiki and Silas bringing the ratings down? Or, is it fans are not clicking with Morgan Corinthos and/or the story with Kiki and Michael?
The Young and the Restless remained firmly at number one, but lost the most viewers for the week with -160,000, but still came in with a tally of 4,396,000, and it is behind 109,000 from this time last year! Y&R did gain viewers in the key 18-34 and 18-49 female demo, however.
The Bold and the Beautiful remained at number two reporting in with 3,423,000 total viewers and is up over this time last year +308,000. B &B was the show to beat this ratings period as Taylor let everyone know Brooke and Bill’s little secret, their fling and Brooke’s pregnancy, and Katie became unglued because of it, and was ready to get payback on Dollar Bill and her sister!
Days of our Lives remained in the third spot ahead of General Hospital with 2,597,000 and down -68,000 this week, but up over last year at this time +188,000. The NBC soap held steady in all the other key demos. Father Eric’s side effects from the drugs Kristen slipped him, Theresa coming to town and meeting JJ, and the grand jury decided not to send Sami to trial, were a few of the highlights! You can view the entire ratings picture courtesy of SON here!
OK soap fans, time for you to be our Soap Opera Programming Executive Armchair Quarterback! What would you do to fix your favorite soaps and increase their ratings? What storylines and characters are working for you? Which, are not? Are you tuning out to General Hospital? The Young and the Restless? Comment below!