For the ratings week of March 24th through March 28th, it was ABC’s General Hospital that scored big! The show added +417,000 total viewers due in part to the big reveal at Nikolas and Britt’s engagement party that Lulu is indeed Ben’s biological mother!
There was also the pick-up from the prior Friday cliffhanger of Luke’s association with Julian Jerome, and Carly finding out from AJ that Sonny was the one who shot him that added to exciting moments for viewers.
All of that and more brought General Hospital’s total viewers to over 3 million once again, with the tally of 3,058,000 for the ratings week! GH was the only network soap to even gain viewers for the ratings period.
In addition, GH added +185,000 viewers in the important women 18-49 demo, putting it in second place behind Y&R. GH though was #1 in women 18-34. GH also had the strongest increase in ratings share for total viewers, and finally added the most viewers +205,000 for the week in the women 25-54 demo.
Elsewhere, while The Young and the Restless and The Bold and the Beautiful remained as per usual in the #1 and #2 slots for total viewers, each of the CBS soaps lost viewers. NBC’s Days of our Lives also lost some viewers for the week, but not as down as Y&R and B&B. View the entire ratings picture via SON here.
What do you think of General Hospital’s ratings for the week? Were you tuning-in to watch the engagement party gone awry at Wyndemere? What is working on your favorite soaps? What isn’t? Be our Soap Opera Programming Executive Armchair Quarterback and share your thoughts below!