The ratings are out for the week of August 31st through September 4th, and there were some interesting developments overall. First, General Hospital had another good week into the positive. GH added the most total viewers for the week more than any other daytime drama with +81,000.
The ABC soap opera was also the only soap to gain in all key womens demographics: 18-49, 18-34, 25-54, although GH still remains at the bottom of the 18-49 category. NBC’s Days of our Lives performance in the ratings was a bit disappointing given it’s beginning to fire on all cylinders with its returns and reinvigorated storylines. The soap about to celebrate its 50th anniversary lost the most in the total viewer category with -79,000, and slipped slightly in all the key demos.
The Young and the Restless had a fantastic performance for their Monday, August 31st episode garnering 5,184,000 total viewers for the broadcast. The series also gained in total viewers for the ratings week with +59,000. The show is still outperforming itself from the previous year at this time.
It wasn’t the best of weeks for The Bold and the Beautiful which still remained firmly in second place of the four soaps. B&B lost the most viewers in the key 18-49 demo and tied an all-time low in the rating share for that category. View the entire ratings picture courtesy of SON here.
So, what do you think about the recent ratings performances of your favorite soaps? Which soap do you think will be on the upswing over the next few weeks? What have you enjoyed seeing on your favorite daytime drama? What do you think is missing? Share your thoughts and theories in the comment section below!