During the abridged Thanksgiving holiday week of soap viewing, November 23rd through the 27th, only 3 new episodes could count in the ratings (Mon-Wed) as the rest of the week were repeats or pre-emptions. In the end, it was ABC’s General Hospital and NBC’s Days of our Lives that were the two soaps showing gains!
The CBS soaps of The Young and the Restless and The Bold and the Beautiful showed some losses. (NOTE: The total audience count for the Tuesday, November 24th episode for Y&R is missing, according to the latest stats from SON)
With a solid week led by more of the fallout of the Jason (Billy Miller) reveal and a Quartermaine Thanksgiving among other moments, General Hospital actually got back to third place in total viewers just slightly over Days of our Lives! GH added the most viewers for the week of any soap at +154,000. They also showed the most gains in the key womens 18-49 demo and women 25-54. GH tallied in at an average of 2,822,000 for the week.
Meanwhile, DAYS was playing out the aftermath of the sudden death of Bo Brady and the Bradys first Thanksgiving without him. DAYS added +132,00 viewers for the week – making their total viewer count to 2,813,000. In addition, the NBC soap that just turned 50, scored best in women 18-34 more than any other soap, and added viewers in the key 18-49 and 25-54 categories.
The Young and the Restless and The Bold and the Beautiful while even losing some viewers for the week, are stil firmly in the number one and number two positions. However, B&B tied for a new low for the second week straight in the ratings share in the women 18-49 demo.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,796,000 (-98,000/+198,000)
2. B&B 3,508,000 (-10,000/-89,000)
3. GH 2,822,000 (+154,000/-161,000)
4. DAYS 2,813,000 (+126,000/+385,000)
So, what did you think of the performance of your favorite soap during the shortened holiday week? Was General Hospital the best show? Was it Days of our Lives? Did you feel that Y&R and B&B delivered the goodsm and you thus would have expected viewers being added to the positive side of the number count? Share your thoughts in the comment section below!