The ratings are out for the week of May 21-25th via Soap Opera Network, and it was not a bad week for the soaps, in fact a few soaps showed gains in total viewers, and in the key 18-49 female demo in total viewers too! General Hospital did both, adding +29,000 eyeballs in total viewers which put the soap in third place among the four remaining daytime soaps and ahead of Days of our Lives. GH also added viewers in the key 18-49 female demo with +8,000.
The Young and the Restless was the show that added the most viewers for the rating period getting back +33,000 and giving it still over 4.2 million viewers for the week. However they lost viewers in the key 18-49 female demo for the week.
The Bold and the Beautiful actually added the most 18-49 female viewers for the ratings week up + 16,000, while slipping -4,000 in total viewers for the week, but still firmly in second place among the soaps with over 3 million viewers. As for Days of our Lives, it was not a good week for the NBC series. They lost -64,000 viewers and tied a new low in the 18-49 key female demo rating share.
So soapers, if you were being the armchair quarterback, what changes would you make to your current favorite soaps to increase viewership? What storylines are working for you? Which are not? What show do you think currently is showing the most potential to keep you hooked throughout the summer months? Let us know!