For the ratings period of November 3rd through November 7th, three of the four network daytime drama showed gains in total viewers and in all major women demographics!
The week in discussion was a key week for the all important November Sweeps week in television! And General Hospital, The Young and the Restless and The Bold and the Beautiful all came away with increases, while Days of our Lives was the one soap that lost viewers.
In stories, General Hospital played the fall-out from Franco (Roger Howarth) and Carly’s (Laura Wright) “Hallowedding” where all secrets and bombshells were revealed: Carly cheating on Franco with Sonny (Maurice Benard) and Michael (Chad Duell) finding out that Sonny killed his father, AJ! Then, there was Nina (Michelle Stafford) and Madeline’s (Donna Mills) twisted plot to take Ava’s (Maura West) baby, which they successfully did after Nina drugged the pregnant mob gal and delivered her arch-rivals baby!
Over in Genoa City at Y&R, Sharon’s (Sharon Case) world came crashing down as Phyllis (Gina Tognoni) jogged Sharon’s memory and in a revisiting of the important stairwell scene from a year ago!
Sharon admits to having switched the paternity tests of Summer (Hunter King) and lying to Nick (Joshua Morrow) and Jack (Peter Bergman) all along, and the gents find out, too! Yup, Nick is the bio-dad! And the week featured the very “quickie” debut of the new Adam Newman, played by Justin Hartley.
At The Bold and the Beautiful, it was the fallout from Ridge (Thorsten Kaye) and Caroline’s (Linsey Godfrey) betrayal to Rick (Jacob Young), as now a furious Rick takes over the CEO position at Forrester Creations and continues being back in Maya’s (Karla Mosley) orbit! Meanwhile, Ivy (Ashleigh Brewer), Liam (Scott Clifton), Hope (Kim Matula), and Wyatt (Darin Brooks) were getting ready to head to Amsterdam.
Elsewhere in Salem, Kristen’s (Eileen Davidson) diabolical plot to take Brady’s (Eric Martsolf) child right out of Theresa (Jen Lilley) unfolded, just before the evil DiMera left town. And, JJ (Casey Moss) and Eve (Kassie DePaiva) try to cover up their tracks after hitting the sheets, were a major part of the action on Days of our Lives.
In the numbers; it was Y&R who led all soaps with the most gains! The number one CBS soap opera added +272,000 total viewers for the week, and had the most gains in women 18-49 and 25-54. General Hospital added + 147,000 coming close to reaching the 3 million mark in total viewers again, and adding the most viewers of all the soaps in women 18-34, but, also adding viewers in the women 18-49 and 25-54 demos as well. The Bold and the Beautiful added +145,000 total viewers for the ratings period and was also up in all women’s demos. View the entire ratings picture via SON here.
1. Y&R 4,981,000 (+272,000/+183,000)
2. B&B 3,777,000 (+145,000/-24,000)
3. GH 2,920,000 (+147,000/+120,000)
4. DAYS 2,373,000 (-92,000/-199,000)