The week of March 31st through April 4th saw some very strong episodes delivered to soaps fans, in particular on General Hospital and Days of our Lives. And while you can’t please everyone all of the time and some fans have had complaints about each, General Hospital’s 51st anniversary was surprising, riveting, and heartbreaking.
Meanwhile, DAYS had its first same-sex wedding (and also the first gay male wedding of main characters on a daytime soap in history), and throughout that episode, there were some extremely well-written speeches that touched the hearts of many, as well as the symbolism of the nuptials between Sonny and Will.
Yet, when the ratings picture for the week came out via SON, GH and DAYS lost viewers, although DAYS lost the LEAST viewers from the previous week, and Y&R and B&B were also down in total viewers.
The Young and the Restless lost -275,000 viewers, giving it 4,554,000 for total viewers for the week, but still held number one. The Bold and the Beautiful lost -158,000 viewers, but totaled 3,529,000 for the week and holds strong at number two.
General Hospital in its anniversary week lost -183,000 giving it 2,875,000, and Days of our Lives which lost only -22,000 came in with 2,423,000 for their weekly tally. In addition, General Hospital was the only soap to gain viewers in a key female demo adding +5,000 in women 18-34.
So, why the decline in viewers last week? Why weren’t fans tuning in when the soaps need their audience to keep watching for daytime dramas to continue to survive and thrive? Did you expect that more eyeballs would have tuned into GH and DAYS? Since we always ask your thoughts by being our Soap Opera Programming Executive Armchair Quarterback, what went right on your favorite soaps? What went wrong? Let us know!