The ratings are out for the final week of May Sweeps – May 18th-22nd – and it was CBS’ The Bold and the Beautiful as suspected that came out as the daytime drama series with the biggest gains, and in fact, the only soap to gain total viewers for the ratings week! In addition, B&B was up in total viewers in the key women demos 18-49 and 18-34.
The story of Maya Avant (Karla Mosley) being revealed as a transgender woman, and the fallout it has on her career and her love life, and that of the career of her boyfriend, Rick Forrester (Jacob Young), and his struggle to hold on to the CEO position at Forrester Creations was top-notch story.
In addition, how Bill Spencer (Don Diamont) and his Spencer publications is using Maya’s very personal story and turning into sensationalism to hurt Rick, and to sell magazines and drive traffic to their online platforms, really caught viewers attention.
And in the case of Monday’s news of Caitlyn Jenner appearing for the first time and on the cover of Vanity Fair and tweeting an emotional message: “I’m so happy after such a long struggle to be living my true self. Welcome to the world Caitlyn. Can’t wait for you to get to know her/me,” the story on B&B couldn’t be more relevant and current.
B&B came close to almost 4 million total viewers for the ratings week. The Young and the Restless, General Hospital and Days of our Lives all ended up in the minus column for total viewers for the rating period, with GH slightly down with -2,000.
So, what do you think about the performance of The Bold and the Beautiful and the timeliness of this storyline and its twists and turns? Comment below!