The ratings are out for the week of May 14-18th and it was bad week for daytime soaps. DAYS, GH, Y&R, and B&B were all down in the key 18-49 female demo in total viewers. Overall, three soaps went down and lost total viewers. Only The Bold and the Beautiful showed gains adding + 20,000 eyeballs for the ratings period and remaining firmly in second place of the four soaps.
It was a very bad week for General Hospital which had been on its way upward. The ABC series went back to the fourth position below Days of our Lives and lost the most viewers for the ratings week with -103,000. Days of our Lives did not fare that much better losing another -76,000 but moving past GH ever so slightly. The Young and the Restless also lost viewers yet again, with a loss of – 64,000 viewers . Of course, it remains without peer in first place. You can view the entire ratings courtesy of Soap Opera Network here!
So why do you think B&B showed gains, but the other soaps did not? Better story? More compelling characters? Crystal Chappell’s first episode on B&B as Danielle? Fans who lost All My Children and One Life to Live are tuning in there? A better lead-in than DAYS and GH have? It is particularly disheartening to see the totals for GH, especially with all that the show is attempting to do to turn itself around.
As the soaps took a hit this week, what should they do and what can they do to improve the ratings? Should they infuse the soaps with new stories? Drop long-standing or new characters that aren’t working anymore? Make the pace of the storytelling even faster and even more modern? Or, stick to what it does best? Let us know your thoughts.