The ratings are out for the week of July 30th to August 3rd, and while Days of our Lives was on break due to NBC’s coverage of the Summer Olympics, the other three network daytime dramas aired. And in the ratings period, The Young and the Restless seemed to falter the most. While still wait out in front as the number one daytime drama, the show lost significant amount of viewers in all the key demographic categories. Of particular note was women 18-49. Y&R tied an all-time low for itself for the demo’s rating share and lost viewers in the 18-49 female and males 18 and up.
However, Y&R did not lose the most total viewers for the week, that went to General Hospital which lost another -168,000 eyeballs, while showing a small gain in viewers in the key 18-49 female demo. The only show to gain viewers for the week as The Bold and the Beautiful remaining in the second spot, adding +41,000 viewers and still coming in at 3 million plus total viewers every week. View the entire ratings courtesy of Soap Opera Network here!
So soapers, time to put on your armchair quarterback Soap Opera Executive Programming hat! While we all know Y&R just made a seismic shift at the top level of the creative department of the show with Maria Arena Bell out and Jill Farren Phelps and Josh Griffith in, what suggestions do you have to make Y&R a show that you continue to tune-in to everyday? What is working on B&B for you, as it continues to gain viewers mostly each week? And, what should be done to GH to pull it out of any potential ratings slides, even though as many of stated that by all appearances it’s firing on all cylinders right now? Could Good Afternoon America be hurting it, but once Katie Couric’s new talk show debuts in September and GH switches to its new time slot, help the ratings for the lone ABC soap? Let us know your thoughts!