The ratings are out for the week of June 13th through 17th, and it was a bit of a mishmosh due to pre-emptions and circumstances, as well as one soap hitting another all-time low, and another show bouncing back after a dismal previous week. All of this came on the heels of one of the most tragic weekends in American history following the events in Orlando; which started with former ‘Voice’ contestant and singer Christina Grimmie being shot, then the largest mass shooting in American history at the Pulse Nightclub, and then a 2-year-old child being taken away by an alligator at Disney World Resort only to be found dead.
So, with all that being said let’s go around the horn with your favorite soaps ratings picture: Days of our Lives hit another all-time low. The long running NBC soap came in at its lowest total viewer tally with 2,074,000. And in household ratings share, it hit an all-time low for the fourth straight week. U nfortunately it also hit rock bottom in the key 18-49 womens demo hitting a new low in total viewers in the category, while tying an all-time low in the ratings share for that demo, as well.
As for General Hospital, it did have a spike back up of adding of +176,000 viewers for the week, bringing its tally to 2,698,000, and as well being the only soap on the plus side of the 18-49 and 25-54 womens demo in total viewers. However, this victory by the ABC daytime drama series, comes after it had a bad week the previous ratings where it lost viewers. And it was Tuesday’s episode of the ratings week where GH scored over 2.8 million viewers that they hopefully get back to on a more consisent basis.
For The Young and the Restless it was an awkward week for the number one soap, which saw their executive producer Jill Farren Phelps being replaced by Mal Young, and then having two major pre-emptions on Monday and Tuesday thus their numbers are off the mark of their usual losing -412,000 viewers from the previous week. Y&R was also down in all key demo categories, significantly.
Y&R’s sister soap, The Bold and the Beautiful was also down for the week, without noted pre-emptions. B&B lost – 23,000 total viewers bringing their tally to 3,634,000.
The show did however add total viewers in the 25-54 womens demo, but also tied for an all-time low in ratings share in the 18-49 demos. View the entire ratings via SON here.
So, what is working for you on your favorite soaps? What is not? What adjustments do you think need to be made to make you a more engaged viewers? What are your thoughts on the ratings picture for the week discussed? Share your thoughts in the comment section below!