Looks like this year’s 67th annual Emmy Awards moved back to Sunday was not a smart maneuver after all! Up against the red hot Sunday Night Football game on NBC, featuring perennial powerhouses: the Green Bay Packers vs. Seattle Seahawks, the annual love fest for primetime TV came in with a record low number of total viewers.
The ratings released on Monday relate that Fox’s Emmy telecast brought in a 11.9 million viewers. The broadcast had a 3.6 rating among adults 18-49. In addition, Sunday’s Emmys were down 14% and 24% respectively from 2014. However of note is that last year the Emmys didn’t face Sunday Night Football on NBC, because NBC televised the Emmys and moved the show to a Monday on August 25th.
However, while the ratings were down, social media wasn’t! In fact, the 67th Emmy Awards accounted for more than 1 million tweets – viewed over 188 million times. The most social minute came at 10:47 p.m. ET, as 12,601 tweets were sent out after Viola Davis won the Emmy for Lead Actress in a drama for her performance in ABC’s How to Get Away with Murder.
So, what did you think of the Emmys telecast? Did you even watch it? If so, did it make the grade? And what of the social minute of last night which featured Viola Davis winning Lead Actress becoming the first African-American woman to do so? Should the Primetime Emmys take a note from the Daytime Emmys, and cut down their show to 2 hours instead of 3? Is it even possible when they have to represent so many different genres within the medium? Comment below!