The ratings are out for the week of July 29th through August 2nd and it was not a good week for the four network daytime dramas. Three of them, General Hospital, The Young and the Restless and Days of our Lives were all down in total viewers, while The Bold and the Beautiful was the only soap to show a small gain of + 2,000 total viewers.
In the big picture: Y&R remained in first place as usual with 4,692,000 total viewers, followed by B&B with 3,597,000, and then came DAYS with 2,456,000. GH was back at the bottom in the fourth spot with a total of 2,441,000. But again, over recent weeks the #3 and #4 spot has changed back and forth between DAYS and GH.
The more interesting part of the rating picture is that all four soap were down in the key 18-49 female demo! The Young and the Restless lost the most females in that category, where many fans have voiced their displeasure over the storylines. Days of our Lives also did not do well, but because of the Olympics in 2012 airing in August there is no comparison to the previous year for this week. To review the entire ratings picture courtesy of SON, click here!
Now the question for you, our Soap Opera Programming Executive Armchair Quarterbacks! Is it just that the summer season and the fact that people are out and about on summer vacation and enjoying their time off from school and work bringing the rating down, which would seem a natural assumption? Or, do you think its the summer and that the storylines are not grabbing you and you are not tuning-in because of that? If that is the case, what do you think need to be adjusted on your favorite soap for you to watch it? Let us know your thoughts! Comment below.