Wowza! The ratings week between Christmas and New Year’s, (December 28th, 2015 to January 1, 2016) saw major quantum leaps in the total viewer category for all four network daytime drama series. It was quite impressive, especially given it was the holiday season.
Let’s break this exciting news down. First off, The Young and the Restless gained the most total viewers for the week averaging +665,000. While New Year’s themed episodes featured: the Wedding of Abby (Melissa Ordway) and Ben (Sean Carrigan), Ashley (Eileen Davidson) admitting she was dying, and Billy (then Burgess Jenkins) being run over by Noah’s car and tires (Robert Adamson) leaving him fighting for his life, Y&R brought their total to over 5.5 million viewers for the week.
Elsewhere, as previously mentioned, The Bold and the Beautiful scored a 9-year high for the week! B&B added +532,000 total viewers to the party, bringing it well over the 4.2 million mark in total audience numbers for the first time in a very long time. The week featured episodes involving Brooke (Katherine Kelly Lang) revealing she has never gotten over Bill (Don Diamont), and Ivy (Ashleigh Brewer) falling down a flight of stairs over another confrontation with Steffy (Jacqueline MacInnes Wood). This time over Liam (Scott Clifton).
For General Hospital, it was the best news that new co-head writers Jean Passanante and Shelly Altman could hope for! They scored a total viewer high since they have been in charge of mapping out the stories in Port Charles.
GH added + 525,000 for the week, and averaged 3.375 million viewers for the ratings period. In a few story highlights, Patrick (Jason Thompson) told Sam (Kelly Monaco) where he stood with Robin (Kimberly McCullough), while Robin met Jason (Billy Miller) on the bridge, and New Year’s Eve was sentimental for some couples.
And finally, Days of our Lives had a strong comeback! With the New Year’s Eve car crash that eventually killed Daniel (Shawn Christian) and the Chad/Abigail (Billy Flynn and Kate Mansi) and baby Thomas story to name a few, the NBC soap increased +348,000 for the week, with an average tally of 2.813 million total viewers. The week garnered the largest audience under the current head writing regime of Josh Griffith and Dena Higley.
In key demos, all four soaps showed solid gains in the 18-49 demo, as well as in 25-54 women. All soaps were on the positive side as well in women 18-34. View the entire ratings picture via SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 5,504,000 (+665,000/+460,000)
2. B&B 4,215,000 (+532,000/+362,000) <—— 9 year high
3. GH 3,375,000 (+525,000/+375,000)
4. DAYS 2,813,000 (+348,000/+319,000)
So, what do you think of the performance of the four network shows during the holidays? Which soap was the best during the final week of 2015? Which soap looks strong at the beginning of the year storywise? Do you think the four soaps can sustain these numbers for the next ratings period? Share your thoughts in the comment section below!