The ratings are out for the week of January 28th through February 1st, 2013 and it was The Young and the Restless who showed the most viewer gains!
This was also the debut week of fan favorite Steve Burton in his new role as Dylan McAvoy, the ex of Avery (Jessica Collins). After all the uproar caused by Steve departing General Hospital for Nashville, and quickly turning around and returning to daytime after CBS and Y&R made him to good an offer for the Daytime Emmy winner to pass up, it looks like his arrival to Genoa City and stories that are now beginning to percolate and move forward have given the number one soap a boost.
Y&R added +125,000 viewers for the week bringing their weekly total to 4,698,000 total viewers. In addition, Y&R was number one in the key 18-49 female demo and regained its number one slot in the 18-34 female demo category from General Hospital!
CBS Daytime soap, The Bold and the Beautiful also did well this ratings period. B&B added +45,000 viewers bringing their total to 3,527,000. And, B&B also had the most gains in the key 18-49 and 18-34 female demo for the ratings period.
ABC’s General Hospital came in with 2,847,000 viewers and was slightly down for this ratings week, while Days of our Lives took the biggest drop with -109,000 viewers bringing its totals to 2,624,000. You can view the entire ratings picture via Soap Opera Network here!
So soapers, what did you think of the debut of Steve Burton on Y&R? Do you think that is the reason it scored the best for the week, in general? Are you digging the stories more now on Y&R, as you see how Jill Farren Phelps and Josh Griffith our re-establishing the old and interweaving them with new characters on the canvas?
What is working for you on your favorite soaps and what isn’t? What suggestions would you make to improve their ratings or continue them on a solid path with solid numbers? Weigh-in!