It was another bad week for your favorite daytime soap operas, the ratings week of March 19-March 23rd. The biggest loss of viewers happening to the number one soap, The Young and the Restless. Y&R lost – 272,000 viewers from the previous week. (We thought originally it could be due to March Madness NCAA basketball’s Sweet Sixteen on March 22nd and March 23rd, but it seems Y&R aired in most markets and was not pre-empted).
But what is most troubling is the lackluster performance for Days of our Lives and General Hospital, both of whom have been on a creative upswing, with Will’s coming out story heating up Salem and the aftermath of Robin’s funeral on GH! DAYS lost another – 168,000 viewers for the week, while GH only lost – 1,000 viewers that week, it tied with DAYS at the bottom of the ratings for women 18-49 and DAYS also had a new low in total viewers in that key demo!
So what is going on here? Are we all simply tuning out to what used to be our favorite soaps? Are they not grabbing us? Is viewer backlash going on? Is the ratings system all skewed?
Let us know your thoughts after you check out the entire ratings via Soap Opera Network here.