The ratings are out for the week of April 11-15th and two daytime dramas scored gains in total viewers and in key demos.
Most impressive was CBS Daytime’s The Bold and the Beautiful that featured the continuing unspooling of the tale of Liam’s (Scott Clifton) captivity by Quinn (Rena Sofer), and Liam finally attempting to return to his life, while Steffy (Jacqueline MacInnes Wood) had already married his brother, Wyatt (Darin Brooks) in the process. B&B added + 71,000 viewers for the week bringing their average tally for the week very close to the 4 million mark with 3,951,000. The show also showed the most gains in women 25-54.
General Hospital also showed some gains adding +16,000 in total viewers averaging them to 2,816,000 for the week. The ABC daytime drama also added the most viewers in the key 18-49 and 18-34 demos, while also showing gains in the 25-54 womens demo. In story, Anna (Finola Hughes) and Sonny (Maurice Benard) and Carlos (Jeffrey Vincent Parise) were featured, as well as Jason (Billy Miller) returning ELQ to the Quartermaines, and Nathan (Ryan Paevey) proposing to Maxie (Kirsten Storms), while also revealing a connection between Griffin (Matt Cohen) and Nathan.
Days of our Lives had an interesting week. The soap continues to struggle in total viewers down to 2,238,000 ,and losing another -20,000 for the ratings week. However, it did gain in all key demos. But even with the gains, the lone NBC soap opera is still coming in at all-time lows for the 9th straight week in the 18-34 demo ratings share.
As for the number one, The Young and the Restless, they lost -124,000 for the week, but still remain very close to 5 million viewers (4,945,000) and added viewers in all key womens demos.
Numbers are based on Live+Same Day ratings via SON
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,945,000 (-124,000/+18,000)
2. B&B 3,951,000 (+71,000/+209,000)
3. GH 2,816,000 (+16,000/+7,000)
4. DAYS 2,238,000 (-20,000/+84,000)
So, which daytime drama is delivering the goods? Which show do you think needs some help? Which storylines are you into? What do you think of the latest ratings picture? Share your thoughts in the comment section below.