The ratings are out for the week of June 15th through June 19th, and it was a good week for CBS The Bold and the Beautiful and a not so good week for ABC’s General Hospital!
B&B was the only one of the four network daytime dramas to gain in total viewers adding +88,000, and coming in for the week with 3,867,000 viewers in the key data. The soap opera also showed gains in all key women’s demos: 18-49, 18-34, 25-54.
Meanwhile, General Hospital hit an all-time low in the 18-49 female demo, which is something they have had downward turn in for several ratings periods now. The series also lost the most in total viewers for the week with -112,000 bringing their total viewer average count to 2,728,000.
The Young and the Restless continued to hold at number one only losing -20,000 total viewers for the week, but also showed gains in all key demos, and Days of our Lives also lost total viewers for the week losing -18,000, and tied an all-time low in the 18-34 women demo ratings share. Check out the complete ratings picture from SON here!
So, it’s time for you to be our Soap Opera Programming Executive armchair quarterback. What would you do to improve your favorite daytime drama? What is working for you? What isn’t? Share your thoughts in the comment section below!