ABC Daytime did not do well in the ratings for the week of February 13th through February 17th. Let’s start with the continued poor showing of One Life to Live’s replacement, The Revolution. Once again the lifestyle/makeover show is falling flat in the ratings and with the daytime audience.
According to TV Media Insight, “For the Live Plus Same Day ratings for the week of Feb. 13, struggling ABC daytime talker The Revolution has not picked up any steam, according to Nielsen, with a mere 1.53 million viewers, with erosion from year-ago occupant One Life to Live of 820,000 viewers and as much as 44 percent in the three surveyed female demos as follows: One Life to Live – Week of 2/14/11 Viewers: 2.35 million, Women 25-54: 1.2/ 8, Women 18-49: 0.9/ 6, Women 18-34: 0.5/ 4 The Revolution – Week of 2/13/12 Viewers: 1.53 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.3/ 2. You can see the dreadful comparison, and that is not helping General Hospital!
With The Revolution now a horrible lead-in to General Hospital, the lone ABC soap is not getting any needed support, as they would have from previous time slot occupant, One Life to Live. General Hospital also scored record lows in the last ratings period.
According to Soap Opera Network, GH hit a new low of 2, 162,000 viewers for the week of February 13-17, and also the series hit a new low in the key 18-49 female demo in total viewers. The next ratings period (out later this week) should provide a ratings boost for GH with the death of Robin, the return of some old favorites, and new head writer, Ron Carlivati’s first scripts hitting the air, plus the first episode of One Life’s Starr Manning. We shall see if this strategy paid off with the viewers at home!
In other ratings news, Days of our Lives was the only show for the ratings period to gain viewers by adding + 7,000 making their total at 2, 468, 000. The Young and the Restless and The Bold and the Beautiful retained the top two spots but did not gain any viewers.
So let us know your thoughts on The Revolution’s continued dismal performance? And, if you think GH can rebound with the new changes that you are beginning to see?