The ratings are out for the last week in June, the period of June 25-29th 2012, and there was great news for the CBS soaps! Both The Young and the Restless and The Bold and the Beautiful showed impressive weeks! Let’s start with number one, Y&R! The folks in Genoa City gained the most viewers with +272,000, putting its total viewers to over 4.5 million. Y&R also added viewers in the key demos of women 18-49 and did well with men 18+.
Over at The Bold and the Beautiful, this show continues to show gains each week. B&B added + 198,000 viewers for the final week of June, and its total viewers are over 3.3 million. In addition, B&B was also strong in the key demos of women 18-49 and men 18 + as well.
This week’s ratings show Days of our Lives was again ahead of General Hospital, putting GH in fourth place. However, DAYS has once again dropped to all-time record lows in the 18-49 rating and 18-34 rating among female viewers. For the week DAYS lost – 47,000 viewers, but ended up with 2,329,000 total viewers checking out the action in Salem.
Over in Port Charles, the news was not good. GH lost the most viewers for the week -145,000, and its total viewer numbers were down to 2,277,000. To view the entire ratings courtesy of Soap Opera Network click here!
So soapers, why are the CBS soaps making you tune into the action? Are you loving the stories? If so, tell us which ones are keeping you glued to the set? And over at DAYS and GH, what is making you tune-out? How can the shows get you back to watch every day? If you were the programming executive for these four shows, what changes would you make? What do you think is working? Let us know!