Very disheartening news today for the ratings period of April 2-6th. All of the four remaining network daytime soaps lost viewers, but in particular The Young and the Restless and Days of our Lives hit new all-time lows in total viewers and in the key women18-34 rating demo.
The Young and the Restless remained in the top spot but for the first time has under 4 million viewers losing -164,000 viewers for the ratings period. It would appear that what many fans have been saying for quite awhile that they are disgruntled with some of the Genoa City storylines is causing people to tune-out!
As soapers know, Days of our Lives this past week made a serious of headline making changes. First, they fired head writers, Marlene McPherson and Darrell Ray Thomas, and then they cut four cast members, Sarah Brown, Matt Ashford, Patrick Muldoon and Christie Clark. And as detailed by DAYS co-executive producer in his interview with TV Guide, there are more cast cuts to come as the show tries to figure out how to get a ratings influx. DAYS for this ratings period hit a new all-time low of 2, 162,000 viewers, losing another -137,000 and striking out with the key female demos as well.
General Hospital stayed slightly ahead of DAYS in the third spot losing only -11,000 viewers, while getting some good news this week, that Port Charles will stay on the ABC map for at least for another year with a renewal. The Bold and the Beautiful while still solid in second place also lost -174,000 viewers. You can view all the ratings via Soap Opera Network here.
So, in the immortal words of Bette Midler in the motion picture, The Rose “Where is everybody going?” Are you, the audience, just not interested in what the shows are presenting to you? What do you need to see changed, so you will come back and watch every day? Tuning -in is key if this genre is to continue at all with the four remaining daytime soaps.