The ratings are out for the week of August 15th through the 19th. While Days of our Lives was still preempted for the last week of NBC’s coverage of the Summer Olympic games in Rio, the other three network soaps were airing new episodes.
And in a turnaround from the previous week, The Young and the Restless and General Hospital gained in total viewers. The Bold and the Beautiful, which added the most viewers last week, also was in the positive for the new ratings period..
Y&R added the most viewers for the week adding +124,000, while adding viewers in all women demos 18-34, 18-49, and 25-54. However, they continued to tie an all-time low in the ratings share for the 18-49 demo.
GH, which added +47,000 for the week, also added viewers in the 18-49 and 25-54 categories, but did not fare as well with the 18-34 females, tying a low for the fourth straight week in that ratings share.
B&B came in with an additional +11,ooo in total viewers, and gained viewers in the 18-49 and 18-34 categories, but was in the minus column in women 25-54. The CBS Daytime drama also tied a low for the seventh straight week in the 18-49 ratings share.
It will be interesting to see after Labor Day and with Days of our Lives being back airing new episodes, if the end of summer brings higher ratings. While every soap of the three that aired during the ratings period gained viewers, its also interesting to note that each lost viewers in a different age demo category. View the entire ratings picture courtesy of SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,565,000 (+124,00/-196,000)
2. B&B 3,732,000 (+11,000/+105,000)
3. GH 2,573,000 (+47,000/+81,000)
So, what soap opera is piquing your interest? What soap needs the most help to keep you engaged? Share your thoughts in the comment section below!