The ratings are out for the week of January 9th through the 13th and after showing a healthy increase over the holidays, all four network daytime dramas were hit hard in the minus column in total viewers.
It was CBS sister soaps, The Young and the Restless and The Bold and the Beautiful who were hardest hit losing -298,000 and – 290,000 total viewers, respectively. The two shows were down in the key 18-49 and 25-54 womens demos, but showed gains in the 18-34 category. Y&R also tied an all-time low in the women 18-49 ratings share.
As for General Hospital, they also took a hit losing – 165,000 for the week. GH also lost the most viewers in every key demo: 18-49, 18-34, and 25-54.
Days of our Lives, which just made a significant and game-changing move behind the scenes, hiring Daytime Emmy-winning writer, Ron Carlivati as the show’s head scribe by replacing Dena Higley, was also in the minus column, but lost -40,000 total viewers in comparison to their competitors who lost more. DAYS was also up slightly in the 18-34, and 18-49 key demos, but in the minus column in women 25-54. The show also tied an all-time low in the female 18-34 rating share.
Overall, all for soaps were down significantly from this same time last year. View the entire ratings picture via SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,686,000 (-298,000/-583,000)
2. B&B 3,783,000 (-290,000/-215,000)
3. GH 2,653,000 (-165,000/-362,000)
4. DAYS 2,351,000 (-40,000/-440,000)
So, what do you think of this ratings picture? Which soap do you think is delivering right now the best drama to its audience? Which show is serving up the worst? Share your thoughts and theories in the comment section below!