The final week of 2016 gave all four network daytime dramas a nice send-off into 2017!
That is because in the latest ratings for the week of December 26-30th, it saw your favorite daytime dramas showing solid gains in total viewers, and for three soaps, across the board in all key womens demos: 18-49, 18-34 and 25-54.
Going up over the 5 million total viewer mark was The Young and the Restless. The CBS Daytime drama now under story from head writer Sally Sussman showed the most significant gains adding + 361,000 for the week. As well, Y&R led the way with the most gains in the demo categories of all four soaps. Its sister soap, The Bold and the Beautiful went up over the 4 million mark in total viewers adding an a strong +266,000 to its tally.
General Hospital also showed nice gains with +130,00 total viewers giving them over 2.8 million for the week. However in the key demos, GH was the only soap to lose viewers in the 18-49 and 18-34 categories. As well, GH tied an all-time low ratings share ln the 18-34 demo. GH did see some gains in the 25-54 demo.
And as for Days of our Lives, the NBC soap showed some decent gains at +91,000, making their total viewer tally finally go back up to over the 2.5 million plus mark. DAYS also gained in all key demos. View the entire ratings picture via SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 5,090,000 (+361,000/-414,000)
2. B&B 4,018,000 (+266,000/-197,000)
3. GH 2,818,000 (+130,000/-557,000)
4. DAYS 2,547,000 (+91,000/-266,000)
So, what did you think of the ratings performance of your favorite soap at the end of 2016? Did the Christmas and New Year’s holiday help them and then they will slide back to the minus side? Which soap opera is holding your interest right now? Which soap is not? Share your thoughts in the comment section below!