While an argument can be made that the ratings week of June 30th through July 4th is not the best week to judge how you favorite soap is doing in the ratings, with it being a holiday week with people leaving town for a long weekend early, the new ratings via SON show that The Bold and the Beautiful and Days of our Lives actually gained in total overall viewers, and gained in total viewers for the key women 18-49 women demo!
However, that cannot be said about The Young and the Restless which is continuing to lose viewers in major demos with this week illustrating that once again the number one soap is hitting some new lows! Y&R while continuing to stay at number one for the women 18-49 women demo in total viewers, still hit a new low of 623,000 and it was the second straight week of hitting a new low, and fifth new low in the past three months! The women 18-49 rating share tied the soaps low for the fourth straight week! And in the women 18-34 ratings share, Y&R is in fourth place of the four network soaps hitting an all-time low for the second week in a row. However, Y&R still maintained its first place showing in the women 25-54 demo in total viewers. For the ratings period of the four soaps, it was General Hospital that lost the most viewers with -175,000.
Total Viewers for the week below still show Y&R at number one.
1. Y&R 4,321,000 (-69,000/-75,000)
2. B&B 3,449,000 (+35,000/+26,000)
3. GH 2,808,000 (-175,000/+476,000)
4. DAYS 2,403,000 (+18,000/-194,000)
So, it’s time for you to be our Soap Opera Programming Executive Armchair Quarterback! What is working on Y&R for you, and what is not? Even though we all know the series has lost some of it’s most popular stars through a variety of circumstances in the last year, what kind of story would get you sitting in your seat at home in front of the TV and computer to watch it every day if you seriously have been tuning out? Share your thoughts below!