It was not a good week overall for the soaps in the ratings game … the week of August 22- 26th. Nor was it a good week for viewers who were on the Atlantic Coast due to that week’s strange earthquake that shook up the east, and then on Friday due to Hurricane Irene and subsequent news coverage pre-empting many soaps!
So with natural disaster affecting viewership in some instances, The Young and the Restless which still holds firmly at number one in total viewers (even though it hit a new low in that category) seems to be losing some ground with its key demos as well. It especially lost ground in the key 18-49 female demographic, hitting for them, the lowest amount of female eyeballs in recent ratings memory. But even with the loss, it is still in the top slot there.
One Life to Live which is still holding firmly at number three in total viewers, finally got to the number one position in the women 18-34 demo for the first time ever! General Hospital, however, lost the most total viewers for the week losing -230,000!
View the entire ratings courtesy of Soap Opera Network here! And let us know, are you enjoying the stories currently on Y&R? Or, is there something you would like to see happen to your favorite characters instead? Let us know what is working for you, and what isn’t!