The ratings are out for the week of August 8th through the 12th, and while the Summer Olympic Games in Rio took Days of our Lives off the airwaves of NBC the week, their departure did not provide the remaining three soaps on the air much of a viewer uptick, except, perhaps The Bold and the Beautiful. The CBS sudser was the only soap to gain in total viewers.
However, it was The Young and the Restless that came in heavily in the minus column for the week in question. In total viewers, Y&R lost the most viewers for the week with – 150,000. The average total viewer tally was 4,441,000, and off the pace of last year as this time. The series also hit a series low in the 18-49 female demo, while also being in the minus column in women 18-34 and 25-54.
As to The Bold and the Beautiful, they gained in total viewers with +92,000, while bringing their total viewers numbers for the week over the 3.7 million mark. However, the series tied it’s all-time low in the 18-34 womens rating share.
General Hospital also had a bad week losing -63,000 in the total viewer category, while tying all-time lows in the 18-34 and 18-49 womens rating share. GH came with a total viewer tally average of the week of 2,526,000.
View the entire ratings picture via SON here.Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,441,000 (-150,000/-382,000)
2. B&B 3,721,000 (+92,000/-94,000)
3. GH 2,526,000 (-63,000/-29,000)
So, what is not working on your favorite soaps? Is it just the summertime blues? Which soap do you think is better than than the ratings reflect? Share your thoughts in the comment section below!