The ratings are out for the week of July 8-12th and it was The Young and the Restless who lead the way gaining the most viewers of any network soap opera on their strength of their then reveal by Nick Newman that he is not Summer’s bio-dad, but Jack is!
The culmination of that leg of the storyline (only to have another twist happen on this past Monday’s episode, which ensures the story is not over) gained the number one soap +258,000 viewers bringing their total for the ratings week to 4,654,000.
Over at General Hospital, after a very disappointing showing the prior ratings week, the ABC soap had a rebound of sorts gaining +117,000 and inching oh so close to regaining the number three slot from Days of our Lives! GH tallied 2,449,000 while DAYS has 2,450,000! In addition, after scoring an all-time low in the key female 18-49 demo the previous week, GH added +87,000. DAYS as noted was the one show that lost viewers for the ratings week losing -117,000!
The Bold and the Beautiful kept up its strong showing again netting +87,000 for a total of 3,509,000. Is Katie lashing out at Brooke and Bill helping the show? Are fans into Wyatt and the secret as the new man for Hope? Or, could it be that fans love seeing Jacqueline MacInnes Wood (Steffy) again who appeared on two episodes this ratings week?
OK soap fans, time for you to check out the stats courtesy of SON here. Then let us know as our Soap Opera Programming Executive Armchair Quarterback, what worked for you during the ratings week mentioned? How would you change up or increase viewership on your favorite soap? What is working for you? And, what is not? Share your thoughts in the comment section!