The ratings are out for the week of April 14-18th and three of the four network soap opera showed gains in their total viewers with The Bold and the Beautiful adding the most for the ratings week with +186,000. But B&B still is in third place in the key 18-49 and 18-34 women’s demos.
However, all things weren’t rosy in Genoa City, either! The number one soap opera, The Young and the Restless hit an all-time low in the key 18-49 women’s demographic, and this tops their other record low back in the first week of December in 2012. Y&R also tied their all-time low in the ratings share for the demo, as well as for the 18-34 ratings share. The good news for the week was that the series gained +146,000 in the total viewers category.
Over at General Hospital, while the ABC soap opera was the only soap to lose viewers for the week -8,000, it still held strong as the # 1 show in viewers for the 18-34 women’s demo, widening their gap on now 2nd place, Y&R GH also remained in first in the ratings share for the 18-34 demo as well. And as for Days of our Lives, it gained +60,000 in total viewers for the week, but remained in last place of the four soaps in the key demos. View the entire ratings picture via SON here.
A for a few story points in the ratings week included: the Chelsea byJabot fashion show on Y&R, a stolen truck was the things of the week in the Liam/Hope/Wyatt triangle on B&B, Dr. Obrecht dangling the MIA embryo over Dante and Lulu on GH, and over at DAYS, Abigail and EJ’s romps were about to be revealed when pictures showed up seemingly out of nowhere!
So time for you to be this week’s Soap Opera Programming Executive Armchair Quarterback! What is working on your favorite soap? What isn’t? What storyline do you like? What storyline do you wish would just stop? Weigh-in!