It was good week for CBS Daytime in the latest ratings for the week of March 28th through April 1st.
Leading the charge was The Young and the Restless, the show gained the most total viewers of all four network soaps with +391,000, and that also sent their weekly total viewer tally to 5,115,000. Y&R was also strong in all key demsos adding the most viewers of any soap in women 18-49, 18-34 and 25-54. Looks like Victor Newman’s (Eric Braeden) trial had lots of viewers turning in.
Over at Y&R’s sister soap, The Bold and the Beautiful they also had a solid week. Led by Wyatt (Darin Brooks) and Steffy’s (Jacqueline MacInnes Wood) impending wedding and Quinn’s (Rena Sofer) plot to keep Liam (Scott Clifton) from remembering who he is, and it turning deadly in the process. B&B gained +196,000 total viewers with their average viewer count for the week up to 3,831,000. B&B also showed gains in sll key demos!.
Days of our Lives finally had a week where it gained viewers adding +95,000, with their weekly average total viewer count at 2,280,000. The NBC soap also gained viewers in the women 18-49 and 25-54 demos, while still tying an all-time low in the ratings share for the 7th week in a row in the women 18-34 category.
ABC’s General Hospital was the only soap to lose viewers for the week with -48,000, with 2,818,000 for their weekly average total viewer count. GH also lost viewers in the women 18-34 and 25-54 demos, with a slight gain +2,000 in women 18-49. View the entire ratings picture courtesy of SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 5,115,000 (+391,000/+414,000)
2. B&B 3,831,000 (+196,000/+166,000)
3. GH 2,818,000 (-48,000/-144,000)
4. DAYS 2,280,000 (+95,000/+83,000)
So, which soap opera do you think delivered the best drama to its audience during the ratings week? Which soap do you think is the best on the air right now? Which soap needs the most fixing? Share your thoughts in the comment section below!