What started as out as two national advertisers on Thursday pulling out of the ABC‘s morning talker, The View has now gone up to five as of late Friday!
According to TMZ.com you add: Party City, McCormack and Snuggle to the advertiser list, along with previously announced Johnson & Johnson and Eggland’s Best that have decided to remove their ads from the program.
It all stems from comments made earlier in the week by co-hosts Joy Behar and Michelle Collins, who poked fun at Miss America contestant Kelly Johnson. Kelly, who was Miss Colorado, during the talent portion of the competition performed a “nursing monologue” dressed in hospital scrubs with a stethoscope around her neck. It was her attempt to deliver an emotional monologue about her chosen profession.
Collins first mocked it saying, “Shockingly (she) did not win.” And Behar joked, “Why does she have a doctor’s stethoscope on?” That raised the ire of the entire nursing community! Even a #NursesUnite hashtag went viral after the commentary that was seemingly meant in jest by The View panelists, but not perceived that way by many in the viewing public.
McCormick, a Fortune 1000 company, replied on Facebook to an upset consumer, “Like you, we also value and admire nurses, so we have paused advertising on the daytime television show.” However on Friday’s airshow, The View honored the nursing community and attempted to do some damage control by learning more about their life-saving profession by having some nurses with them during a segment of the broadcast.
So we ask: Should The View just be cancelled at this point? Did you take offense to Collins and Behar’s comments, or were you thinking the same thing watching Miss Colorado’s performance? What do you think about all the major advertisers pulling out of the show?
Watch Miss Colorado’s performance during Miss America that has spawned the headlines for The View below! And then, watch the clip of Behar welcoming guests from the nursing profession from today’s episode of the morning talker. Then it’s your turn. Weigh-in on The View’s latest debacle in the comment section below!