UPDATE from earlier today on Jim Romanovich’s tweet that said, ”As the World Turns will not be given an Emmy Tribute in 2010 if the show should be telecast.” Now the ATI executive, gave some clarification this afternoon to We Love Soaps.
Romanovich: “I’d like to clarify my tweet from the other day. As you know, you’re only allowed 140 characters so basically all you have is the punch line and not the set-up. The tweet was my conclusion that there would be no ATWT tribute and here’s why. I think it would be too costly for P&G to do it considering there is no real return of investment in doing so. They have to arrange all the cast, transportation, flights, hotels, etc. on a show that is going away or possibly gone by the time the Emmys would air. The Academy has no hand in this until they know the arrangements can happen. Then they decide to do it. So, ultimately it’s not really our decision.
The fact is that I don’t see a tribute this year because of that, first and foremost, but I can’t rule it out either as nothing is yet carved in stone. The event for television so far this year isn’t even a reality as no agreements have been signed. When, or if, we have something definite with NATAS, I would like to be given approval to reach out to P&G as I absolutely would love to see this great series honored on television while there’s still a Daytime Emmys for TV to talk about. Talking, I said…
But there is also that issue of AMC’s 40th anniversary and this is a show that is current, had some major positive changes overall, and is looking ahead. And I don’t want to cheapen either show by doing each half-assed. Believe it or not, there are no decisions on that either. This is mainly because no decisions have been made between ATI and NATAS. We’re working on it. We’ve provided what we think is a topper to last year. But ultimately NATAS has to do what’s in its best interest. So, we’ll see.”
So if fans are going to scream about an ATWT tribute, then they have to stand behind me because if nobody hears me scream, then TPTB sure as hell won’t hear anyone else. If it makes sense with all on board creatively and financially and can be done effectively in the confines of the show, then great. If not, then no. For me, the most important thing is the big picture. And that big picture contains two main ingredients: Celebrate all of Daytime TV and provide an entertaining show.
So, my apologies for not delivering my intended message in under 140 characters! God forbid we should need 141 characters…”