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44 March 29th, 2013 SONY TV President Steve Mosko’s Speech at Y&R 40th Celebration & How The Soap Genre Has Turned Around!

Courtesy/SonyPicturesTelevis

On Tuesday, the cast and crew of The Young and the Restless, executives from Sony and CBS, and invited press, gathered to honor the accomplishment of the number one soap, it’s 40th anniversary!  With the stars in attendance, Sony Pictures Television President, Steve Mosko addressed the room, and related what an accomplishment 40 years truly is, how much the reinvigorated support of CBS Daytime had meant to the show, and how in a very dark climate just a few years ago, soaps are having a resurgence, while Mosko clearly pointed out what happened to another network that did not support their soaps.

Here now below is the main portion of Mosko’s speech, that we thought fans of Y&R, and fans of the genre in general, would appreciate!

Steve Mosko: “I want to say, this is the hardest working group here at Y&R.  I always laugh in a good way, by the way, when I go and talk about network shows and go, “Oh by the way, we have 22 episodes of it.”  But its unconscionable, how hard all of you work.  Both the writing, the crew, and the cast … it’s absolutely amazing that you did it five days a week, 52 weeks a year, for 40 years.  My hats off to you, because it’s astounding.   I can’t thank you enough from all of us at Sony for all your hard work.  Lee (Phillip Bell) who would have thought after 40 years, we all would be standing here talking about how great the show is, but it’s not just surviving, but thriving.   This show is still kicking ass!

Photo Credit: Kathy Hutchins

What gives me chills today, in a great way, is the fact that a couple of years ago, there were a lot of people in the industry who didn’t believe in this genre. I know all of you did, and I know for sure, we did.  We have fought, and fought, and fought, which is why today is a great day for all of us, because you know what?  We hung in there.  We did great work and this genre is thriving.  This show is doing fantastic. And, what I want to say is; I want to thank these two people over here, Nina Tassler, President CBS Entertainment and Angelica McDaniel, Sr. VP Daytime CBS Entertainment. Through Nina and Angelica, the support we get from CBS is amazing. I know there was a day, and a time, when I was involved with these shows, and it was like there was the “network” and it was sort of spoken under your breath. I will tell you that they are amazing partners and great supporters of the genre.  Just look across the street at another network that didn’t support the genre, and look at what happened. CBS has passion about this and is supporting us, and again, if it wasn’t for you, we would not be here as well.   It’s just great, because we know how we are being taken care of.  Another 40? What do we think? (Laughs) Anyways, congratulations to everybody!”

So soap fans, what do you think about Mosko’s comments on how soaps are doing now? How Y&R is being supported by CBS? Do you feel a difference in the climate on how soaps are perceived, after fighting hard for its survival? Weigh-in!

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  1. jim says:

    CBS has nothing to say about ABC… they also cancelled two classic soaps…Guiding Light and As The World Turns with the latter being the one i miss the most, and like OLTL on ABC was still good to the very end!

    Reply

    Mary SF replied

    I was thinking the same thing before I even read any posts. If they really supported the genre they would have come up with a creative solution to keep GL and ATWT on the air. And the only reason they care about Y&R is because it has been the number one soap for 24 years- it would be pretty difficult explaining cancelling it to their many sponsors at this time slot. But trust me if the ratings dived and expenses kept soaring they would cancel it quicker than you can say hypocrites.

    Reply

    Jules replied

    Guiding Light and ATWT were cancelled by Proctor and Gamble, NOT CBS. CBS does not own any show except B&B. Y&R (and DAYS) is owned by SONY.

    AMC and OLTL were owned by the network ABC, which is why they had the say on whether to cancel them or not.

    Reply

    Common sense replied

    Jules, your post doesn’t make any sense at all.

    ATWT/GL were owned by P&G but it is is CBS that cancelled these soaps, not P&G.

    Secondly, B&B is not owned by CBS. It is owned by Bell Philip Television.

    jim replied

    Even so, CBS could have took them over if they truly supported the genre`. They purchased The Secret Storm in the late 60s but unfortunately they mishandled that one and had to cancel it, however they still could have done something to save ASWTs.

    Jules replied

    What is the famous saying? Common sense isn’t so common?

    1) P&G owned, produced, sponsored ATWT. They pulled out, so CBS pulled the plug.

    2) I was always under the impression Bell Phillip Television Productions Inc. was a subsidiary of CBS.

    In any event, right or wrong, being rude just makes you seem so small, and not just to me but to the other poster you addressed as well. Lighten up.

    Mary SF replied

    Hi Jules- I Googled the topic and everything I read said it was CBS and not P&G that pulled the plug on both shows. ATWT was their last scripted drama on the air and with its cancellation they no longer produced soaps, but they didn’t pull out of that show- the network cancelled it due to “low ratings”. The suits at P&G at the time came out saying there were going try to find a new home for the show, but in the end could not. Of course this is the official story- there might have been a back story that you are referring to, but on paper it was a CBS decision.

  2. Joan Faist says:

    CBS did not support ATWT’S. That soap had been on TV for almost 54 years and we still miss it terribly. Bring back Jack and Carly and Holden and Lily. We miss our CarJack.

    Reply

    jim replied

    I miss them all!

    Reply

    Barbara replied

    I totally agree. However, I miss Lucinda and Lisa the most. Why Y&R or B&B have not hired the talented Elizabeth Hubbard for a role is beyond me. I would KILL to see her as a recast Dina Abbott Mergeron on Y&R.

    With the constant talk about the “death” and revival of AMC and OLTL, I grit my teeth that everyone seems to have forgotten ATWT. GL was in very bad shape when it left the air but ATWT really could have (and should have been “saved”).

    Reply

    jim replied

    Oh yes Barbara, Liz Hubbard would be great as Dina or on any soap. Would love to see Colleen Z. ex Barbara Ryan on any of these soaps too. I have that Upstairs/Downstairs holiday special they did and i play it every Christmas. They were all so good in that, especially Liz as the cook and Barbara as the propriertress of the Barbara Ryan Home for Unwed Mothers…a hoot!

    !

  3. Jewell says:

    This is exactly why Y&R has been #1 for 24 years, they have the support from CBS, they are interactive with the fan on Twitter.. ABC gave no support to their soaps at all.

    Reply

    jim replied

    Where was CBS support of As The World Turns? So i wouldnt blame ABC 4 everything!

    Reply

    Common sense replied

    I don’t think Jewell knows what he/she is talking about. GH actors interacts all the time with the fans on Twitter.

    Of course CBS will support Y&R; it is the highest rated soap opera for crying out loud. The moment Y&R and/or B&B start doing real bad in the ratings, CBS will drop them like a bad habit.

    Reply

    jim replied

    AGREED!!!

  4. moshane58 says:

    Congradulations to CBS.This is why I only watch GH on ABC.They didn’t support there soap fans and said they could train us to watch whatever they put on.I wish all soap fans would do the same.Don’t support a network that brung down two soaps on purpose.Frons tore down the writing and ABC wanted them to drop and blame it on the soap fans.Anne Sweeney said she did not want any daytime scripted shows on ABC.I will boycott ABC for the rest of my life and only watch GH..day and night.

    Reply

    jim replied

    CBS let P&G drop ATWT&GL with no attempts to find a way to save them…Support the genre m.a.!!!

    Reply

    Mary SF replied

    You are partly right. CBS did not want to carry those two shows anymore because the ratings were low. P&G as the producer of those shows could have market them to another network, but either could not find a new home or didn’t try. Yet, P&G still owns those two shows as well as Another World, perhaps if PP experiment of reviving cancelled soaps on the web is successful, P&G will follow suit and either sell their rights to those shows or produce their own web version.
    But for the original network cancellation, everything I read on the topic yesterdays said it was a CBS decision to no longer carry those shows on their network. If they had renew them P&G would have produced them; it was only after their last soap on air was not renewed they decided to get out of the daytime scripted drama in the States- I think I read they still help produce some Spanish novella’s in the Latin America market

  5. margie says:

    Lets Go for 40 more Y & R Congratulations! GH ets go for 50 more!

    Reply

  6. Derrick says:

    Love it!!!
    Y&R lives on!

    Reply

  7. SharonB says:

    Glad they are supporting Y&R. He has alot of nerve to be oquoted as saying they support the soaps and to be saying anything about the other network not supporting theirs! They cancelled the oldest of them all just a few years ago which was Guiding Light it predated television as it was on Radio for decades before!! Guiding Light had 70 combined years of Radio and TV, CBS gave it no respect and swept it under the rug along with As The World Turns with 50 or so years. Viewers also tried to stop that from happening by mail, email etc… but they did not listen. Prospect Park has at least worked to restore the beloved Daytime drama, aka, scripted drama, aka Soaps in a new form. Fans have the chance to again see what they want to see. Good Luck Y&R and B&B for many, many more years. Welcome back to AMC & OLTL on April 29. Long live the Soaps.

    Reply

    Mitchell1660 replied

    They cancelled those two old soaps because they were OLD. Nobody was watching them anymore except my grandmother and her friends. At least AMC and OLTL have a young audience and were still relevant today.

    Reply

    jim replied

    Their were many young people watching ATWT and GL, and i use to have local fan club meetings to discuss them. More than 1/2 who attended out of the 47 to show up were 19 to 32 years old and they loved these shows. AMC and OLTL too were also part of the discusion with some admitting they taped one while watching the other. Just because those two soaps were ‘old’ didnt mean they didnt have young viewers. Maybe if you got out of grandmas house you would know this. ATWT and GL ratings werent much higher than the two younger soaps, so if they had such a youthful audience and are so revelent how come they werent doing so much better?

    jim replied

    one more thing GH is only a few younger than the OLD ATWT, and a few years older than OLTL and AMC so watch out OLD age is catching up to them so sooner or later theyll need to be cancelled too!

  8. Paula Kate Prince-Meserole says:

    Nice that the suits are seeing the value of Soap Operas finally, but there is no “turn around” going on here…
    Daytime Dramas or Soap Operas have never lost their appeal….no not ever!
    They still stand as the most consistently watched programs as they continue to serve as the arch-type that set the standard on which all prime time dramas or night time soaps such as Grey’s Anatomy, Castle, Body Of Proof and all the others draw from.

    Reply

  9. Paula Kate Prince-Meserole says:

    Anyway….Congratulations on your 40th Y&R.

    And General Hospital: You are looking so nifty at 50 ! Congratulations!

    Reply

  10. olivia says:

    well it is nice..but he seems to forget how CBS cancelled Guiding Light and As the World Turns not so long ago..so Steve..maybe Sony support its daytime soaps (well for now) but CBS…not so much…

    Reply

    Jules replied

    CBS didn’t cancel those shows. CBS never owned them. Proctor and Gamble did. And they wanted out of the soap business…..not hand washing or dishwashing soap, they’re still deep in that business, but the soap opera business.

    Reply

    jim replied

    CBS couldve saved them if the really wanted to…

  11. su0000 says:

    ABC is totally supporting GH, now..
    All the sets and on site/location, shots payroll for the vets returns etc is a huge financial investment, ..
    I feel GH will go on now that there is actually team work between ABC and the peoples of GH..

    One can see that ABC realizes its’ daytime mistake and showing the value in soaps by producing their prime-time soaps that have become hits.. They do know soaps are addictive and loved.
    GH is safe ..

    Reply

    Mary SF replied

    We will see if their support and investment continues after they milk the 50th Anniversary cash cow to death. If they are doing the same in 2 years I might believe it, but for now- call me skeptical.

    Reply

    jim replied

    we will see…

    Elizabeth replied

    ABC has not learned anything. I think you are going to be disappointed.
    I agree with Mary SF except I say they cancel it before the end of the year.

    Reply

  12. Llanviewer717 says:

    I hope what he says about the support from the CBS president and senior VP is true. Too bad the same cannot be said out the jug headed executives at another outfit.

    Congratulation to everyone at Y&R!!!!!!!!!!!!!!!

    Reply

    su0000 replied

    LOL.. the ”he other jug headed executives” are 100% supporting GH..
    GH would not be where it is and on screens if it were not being supported by ABC who has invested a great amount of money into GH this past year.. :)

    Fronz is gone, it is a new day at ABC for GH ..

    Reply

    Elizabeth replied

    su0000 Erica S said in an interview that Brian Frons did not cancel the shows he did not have that power. She said it was ABC & Disney.

    jim replied

    CBS is no different then any other network…these jugheads at CBS cancelled two of its soaps GL and ATWT so they do not 100% support the genre or they wouldve have at least found a way to save them or replaced them with a new soap.

    Reply

  13. Lucy says:

    It’s nice to hear something positive about my old employer, Sony, for once.

    Sony gets a bad wrap, but they really do not back losing horses. They want to make money and they have quality programming. They could have easily decided to stop producing Y&R like other production companies and struck a deal with CBS for a cheap talk show or game show. However, they seem to have an investment in Y&R and DOOL.

    Y&R has been under the Sony umbrella since 1973. They are proud of that show and it is evident on the lot and in the plaza with their marketing.

    Reply

  14. GayAtheistLH says:

    It’s easy for them to say the believe in the genre when the ratings are up and the shows are getting publicity. But if those ratings drop …

    Reply

  15. robert says:

    Couldn’t agree more what he said about ABC. Although CBS cancelled soaps in the past it seems they care a lot more about them now.

    Reply

  16. Vicsze says:

    Soaps fans are the most loyal of any TV genre. It would be nice if Sony & CBS could acknowledge that there are thousands & thousands of fans that live all over the world that have watched & loved Y&R, B&B etc & who go to extreme lengths to track down up to date episodes online. We would like to be able to gain access via CBS from our countries & not feel like we are being penalised for living outside of Nth America. We are just as loyal a fan base as viewers in The US & Canada & have been watching theses shows for decades too.

    Reply

  17. L.o.v.i.n.g says:

    CBS should hire back Victoria Rowell. Please.

    Reply

  18. jim says:

    Several of you people sound less supportive of soaps than ABC!!! All i hear from some of you is that you believe ABC will cancel GH by the end of the year as if you hope it happens just to prove a damn point!!! First of all they may announce its cancelled but the show would still air to 2014! But it almost seems like you think itll end before then! NBC and CBS both cancelled soaps over the years such as
    AW, PASSIONS, ATWT, &GL ect but almost everyone acts as if only ABC cancelled low rated soaps! Sure they could have found ways to save them but not just ABC! OLTL ratings were up but that mostly happen after its cancellation notice…same thing happen to DS in 1971! I love watching soaps and hope all of them survive. Dont stop watching just because theres a few things you dislike about them unless you feel the whole show is bad. Lets prove to all the networks there is viewer support for the genre and that they still entertain us by watching them…its the least you could do. Otherwise without your viewership they will be cancelled and YOU’LL be more to blame than the networks that show them.!!!

    Reply

  19. ricardo says:

    i loved drucilla winters. but victoria rowell is a diva. she was a trouble maker on the set of the young and the restless. she never got along with some of her co workers. i say recast the role soon. victoria rowell is a brat. grow up and get some coucelling victoria.

    Reply

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