What a way to start 2014 for the CBS Daytime soap operas, The Bold and the Beautiful and The Young and the Restless in the ratings department! According to the Nielsen Ratings, B&B and Y&R posting their largest weekly audiences in years, for the week ending January 5th!
The Bold and the Beautiful averaged 4.13 million viewers, which was its largest weekly audience since the week of February 25th- February 29th, 2008. The soap also delivered its best women 18-49 rating (1.2/06) since the week ending September. 6th, 2013 and its best women 25-54 rating (1.7/08) since the week of January 14-January 18th, 2013!
Over at The Young and the Restless, the series drew a 5.31 million viewers for the ratings week, its largest weekly audience since the week of January 31st through February, 4th 2011.
Y&R bringing in 5.31 million is more than many primetime shows! And, B&B soaring over 4 million is also testament its strength! What do you think of the rating numbers? Let us know!