New ABC daytime talk show The Chew, hosted by Mario Batali, Carla Hall, Clinton Kelly, Daphne Oz and Michael Symon, which this week replaced the 41-year old soap opera All My Children has faltered in the ratings over the last few days. Monday’s show saw The Chew doing well for its debut, but according to media experts this have taken a downward turn.
TVMediaInsight.com is reporting that “based on the 56 metered markets, day three of The Chew (Wednesday) the series dipped to a 1.8 rating/6 share in the overnights based on Nielsen Media Research. Comparably, that was a loss of 36 percent in rating and three share points from the lead-in average (2.9/ 9, which is a combination of syndicated programming and local news) and 14 percent in rating and one share point from All My Children one year earlier (2.1/ 7 in Sept. 2010).
The Chew averaged a 1.8 rating/6 share on Tuesday, which declined by14 in households and one share point from Monday’s 2.1/ 7, according to Nielsen Media Research.
For the three telecasts to-date, The Chew is averaging a 2.0/ 6 out of a 2.9/10 for the lead-in. All My Children in Sept. 2010 was a 2.1/ 7. Considering recent ratings for All My Children were at an historical low, this is a very disappointing week one to-date for The Chew.”