So now that the cooking-foodie talk show, The Chew has been firmly entrenched in the ABC Daytime lineup since the end of September, and a continual huge turn-off to the 2.5 million on average viewers who were turning into All My Children towards the end of its run, which show seems to have won the ratings war?
Well according to an item from HitFix.com, the answer is a mixed-bag citing, “Technically, The Chew won. During the week of Nov. 22, the show brought in 2.51 million viewers — slightly more than AMC’s 2.44 million during the same window last year. But The Chew can’t proclaim victory quite yet. AMC still brought in more women 25-34 (1.3 vs. 1.1 rating) and 18-34 (0.5 vs. 0.4). This must all be salt in the wound for AMC fans, who recently learned that the show, despite much ballyhoo, wouldn’t be making the transition to the Internet after all.”
And then the real slap in the face occurs at the end of this post when the reporter and writer of this piece wrapped this up by stating, “Still, it’s sad to note another nail hammered into the soap opera coffin. Though I’m more interested in getting a good recipe out of Mario Batali than having to follow a never-ending storyline on a soap, it seems the daily drama is, like the CD and MySpace, a dying dinosaur we once took for granted but is destined for the scrap heap. At least we’ll know how to make sweet potato chips at home.”
Yes a slice of reality that we all are aware of, but “destined for the scrap heap?” That visual just makes it kind of harsh for the casual or most ardent of soap fans about their beloved genre.