In another great piece from the mainstream media on the current state of the once ailing daytime drama genre, The Daily Beast’s Tim Teeman looks at the soap opera resurgence that has emerged since the cancellations of four major network soap operas over the last five years.
Senior Vice President, CBS Daytime’s Angelica McDaniel was interviewed for the piece where she offered up: “Soaps are thriving. You can see that in primetime too, with the success of shows like Scandal, Revenge and the return of Dallas.”
Stephanie Sloane, Editorial Director of Soap Opera Digest, related that a significant factor is that viewers left bereft after the cancellation of a favorite show have migrated en masse to one of the four survivors. To help fans grieving One Life To Live in particular, ABC has thoughtfully exported many of the core cast to General Hospital. “The predictions of the death of the daytime soap were greatly exaggerated,” Sloane says. “People still want to see storytelling in daytime. The cancellation of the other shows might have made people think that no show was safe, so they have passionately turned out—and daytime soap opera fans are the most passionate fans of any TV genre—to support these shows, to keep them on air. Soaps are the only place where you can see this dramatic kind of storytelling on air every day, all year round.”
As for what the future holds, McDaniel weighed-in by saying, “You can’t take anything for granted, or you get stuck. I just implore fans and viewers to support these shows. The truth is, the longer they support them, the longer they’ll stay on the air.” Stephanie Sloane commented, “As long as the writers and producers keep it fresh, the future of daytime soaps is secure. The thing is, people like to be told stories, and daytime is one of the few places where they can hear them every day.”
So, what do you think about the state of the soaps? Do you think we are now on the path for longer survival? Or, is each soap only as good as its last storyline, where as we have seen in the past anything is possible, even the most beloved soaps could be wiped off the map? Comment below!