In a special report, that was in the online edition of The Hollywood Reporter late last week, and is currently in the print edition for October 31st, the Tinseltown mainstay attempts to analyze the ratings performance of The Young and the Restless over the last several years, despite the fact that the number one soap opera has had spurts of growth in Total Viewers, and key demos: Women 18-49, and Women 25-54, recently.
THR cites, “Y&R has been declining lately, falling to a 1.4 rating among the key demo of women 25-to-54 this season, compared to a 1.9 in 2009-10. And the slide has coincided with increases for CBS’ The Bold and the Beautiful and ABC’s General Hospital.”
The report also interviewed CBS Daytime Chief Angelica McDaniel who stated: “The show historically was struggling and was going down but we were able to plateau that.” Angelica also told THR that Y&R viewing on the web on the CBS.com web platform is up 60% this year, and that the show has done very well for itself with its same day repeat broadcasts on TVGN (now rebranded as POP)
THR comes back to say that “rumors persist that CBS wants its soaps to fade so they can be replaced with lower-cost talk shows.” McDaniel responded: “That’s hilarious, and anyone who says that is greatly misinformed. While some say the numbers are softening, we feel the numbers are very strong. They’re up about 5 percent from where we were last year.”
Analyst Brad Adgate, Senior vp research for Horizon Media also interviewed for the piece noted as far as Y&R’s fate, Nothing last forever,”but as long as they are in first place, they’re OK.”
So, is THR misinformed here? Does it seem to you that CBS wants the soaps to fade away with lower-cost talk shows, when their entire line-up has found great ratings success throughout 2014? Share your thoughts on the statements contained in the article below!