According to Broadcasting & Cable this morning, “The Meredith Vieira Show is the first syndicated first-run show to get a firm go for next fall. NBCUniversal Domestic Television Distribution has sold Vieira in more than 60% of the U.S.for its broadcast syndication debut next September, said Ed Swindler, president, NBCUniversal Domestic Television Distribution and president, NBC Broadcast Operations.
The NBC Owned Stations staked their claim to Vieira in July, soon after NBCU decided to pick the show up to series. Besides NBC, stations from Hearst Television, Sinclair, LIN Media, Cordillera Communications, Gray Television, Post-Newsweek, Schurz Communications, London Broadcasting, Hubbard Broadcasting, Bonneville, Meredith, Young, Raycom, Quincy, Cox and other groups have acquired the show.
According to sources, many stations are picking up Vieira to hedge their bets if Disney-ABC’s Katie does not return for a third season. Hearst, which owns 13 ABC affiliates, is ABC’s biggest affiliate group.
The NBC Owned Stations are expected to air Vieira at 2 p.m. in many markets, leading into the group’s two established talkers: NBCU’s Steve Harvey at 3 and Warner Bros.’ Ellen DeGeneres at 4. Those stations have holes at 2 p.m. after CBS Television Distribution ended the low-rated run of Jeff Probst after only one year. The show will be produced in New York, with Vieira serving as an executive producer as well as host, and will be produced and distributed by NBCU DTD.”
So, what do you think of stations clearing Meredith Vieria in case Katie Couric’s show falls by the wayside? Would you be at all interested in watching a Meredith talker over a Katie talker? Yes, we all know we would prefer to have a soap on, but that is not likely to happen any time soon, unfortunately!