The Online Network (TOLN) and Universal Music Group (UMG) have announced that they are joining forces for when One Life to Live and All My Children premiere in their new home on the web.
Under the new partnership, UMG will be have complete access to the viewers of the soaps selling music directly to the audience in real time. For example, how many of us have loved a theme song from a favorite soap couple? Or that great song you hear in a montage? Now in this new online offer, you can purchase the song in the same online hub and while watching the episode of your favorite soap.
Read the official press release below with more details!
“The Online Network (TOLN) has partnered with Universal Music Group (UMG), the world’s leading music company, to license music exclusively from UMG’s record and publishing companies to new episodes of All My Children and One Life to Live, when both series launch online after their run on ABC ends. The licensing deal with UMG allows TOLN to provide compelling recorded music and songs, and artist cross-promotion and integration, to a powerful new audience. Through the mutually beneficial relationship, UMG has the ability to tap the broad reach of two of the market’s most popular soap operas as well as new platforms for artists to explore promotion and ecommerce. The announcement was made today by TOLN’s owners Prospect Park’s Jeff Kwatinetz and Rich Frank, and UMG’s President & COO, Zach Horowitz.The agreement also includes an ecommerce integration that will allow fans the opportunity to purchase the music used in episodes of the soaps, and access other exclusive content only available online. Previously Mr. Kwatinetz and Universal Music Group worked with One Life to Live to feature artists including One Republic, Mary J. Blige, Puddle of Mudd and Snoop Dogg in various episodes.
Earlier this year, Prospect Park announced a multi-year, multi-platform licensing agreement with Disney/ABC Domestic Television Group to continue production of both the All My Children and One Life to Live soap operas through TOLN, its new online network. In addition, Prospect Park will offer other episodic programming to consumers via online formats and additional emerging platforms including internet enabled television sets.
In a joint statement Mr. Kwatinetz and Mr. Frank said, “As we continue to develop programming for our online network, we are taking every facet of production into consideration to create a premium product for our viewers. Previously these programs have not focused on, or had limited contemporary music and artist involvement, and through UMG we can deliver fans from around the world access to some of the world’s most popular music and artists all leading to better production, storylines and program experience.”
Mr. Horowitz stated, “This unique arrangement with All My Children and One Life to Live offers our artists and songwriters a special opportunity for exposure on two of the most iconic soap operas ever. The online network for the programs is an exciting new vehicle for consumers to connect with our artists and their work, and purchase music seamlessly as they hear it on each episode. We look forward to working with Prospect to bring the best in music to the shows’ fans.”