While ABC Daytime’s decision to decimate their line-up of daytime dramas, was due in large part to the belief that they can put out to the viewing public less expensive and cheaper production replacement programming to replace the soaps, and do it with content that is informational for women, is proving to be a huge bust! Well, at least where One Life to Live’s replacement, The Revolution is concerned!
The Revolution in week four of its programming life, had abysmal ratings! According to TV Media Insight for the ratings week of February 6-1oth, 2012, “Based on the Live Plus Same Day ratings, week four of The Revolution averaged 1.52 million viewers (versus 1.44 million one week earlier), which dipped by 43 percent compared to year-ago occupant One Life to Live.
Erosion demographically was as much as 50 percent as follows: One Life to Live – Week of 2/07/11
Viewers: 2.69 million, Women 25-54: 1.4/ 8, Women 18-49: 1.0/ 6, Women 18-34: 0.5/ 4 The Revolution – Week of 2/06/12 Viewers: 1.52 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.4/ 2 Percent Change – The Revolution vs. One Life to Live Viewers: -43, Women 25-54: -70, Women 18-49: -50, Women 18-34: -20
However, ABC is feeling good about their decision to replace All My Children with The foodie show, The Chew! As for The Chew for this ratings period as compared to All My Children, the for the ratings week were seven percent in total viewers (2.57 to 2.38 million), eight percent in women 25-54 (1.2/ 7 to 1.1/ 6) and 13 percent in women 18-49 (0.8/ 5 to 0.7/ 5). Results were equal among women 18-34. This begs the question, have some of the soapers decided to give The Chew a try?
Meanwhile, die-hard and long time One Life to Live fans who have now gone over a month plus now of not having their favorite soap on-air are left scratching their heads, wanting to believe that the network will see the error of their ways and give life back to Llanview, while others believe that ABC will just put up another show of the same ilk as The Revolution but just revise the concept. Whatever the case, with General Hospital in dire need of ratings and The Revolution tanking, how can this be good for the ABC programming block? Soapers, let us know your thoughts!