Well, the ratings are in! And that means doing our weekly check-in on One Life to Live’s replacement, The Revolution and how it’s residing in the time slot that was reserved for43 years for the residents of Llanview and their millions of fans. And what do you know?
The Nielsen ratings period for the week of March 12, 2012, showed the lifestyle/makeover show, performing its lowest to date, bringing in a mere 1.33 million viewers, and that is off 45 percent from One Life to Live’s viewership a year ago at this time. And for the key demo, the gals? Well, for a show aimed at the female audience, it doesn’t seem to be taking hold. The Revolution is down 50 percent from OLTL in women 25-54!
According to TV Media Insight, the comparisons of The Revolution and One Life are startling. Check this out! One Life to Live – Week of 3/14/11 Viewers: 2.43 million, Women 25-54: 1.2/ 8, Women 18-49: 0.9/ 6, Women 18-34: 0.5/ 4 The Revolution – Week of 3/12/12 Viewers: 1.33 million, Women 25-54: 0.6/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.3/ 2 Percent Change – The Revolution vs. One Life to Live Viewers: -45, Women 25-54: -50, Women 18-49: -44, Women 18-34: -40
So the question remains, with the ABC network expecting to make its decision in just a few weeks as to whether The Revolution or General Hospital will remain in the line-up, when Katie Couric’s new talker, Katie, premieres in September, is there any justifiable reason this low rated show should stay in the line-up? And, the other very apparent issue is that because no one is tuning into The Revolution that is not helping GH’s ratings either! If they had a strong lead in, more would tune-in to that show, so it wouldn’t even be considered as vulnerable, especially given that Katie also noted she wanted GH as her lead-in.
If the network were to decide to dismantle GH, after Frank Valentini and Ron Carlivati are pulling out all the stops to save it, and use the same logic as they did for canning, All My Children and One Life to Live, then we would be rendered speechless! But hey, we all have been shocked before. Weigh in!