Once again the ratings are out for another week, and once again One Life to Live’s replacement, The Revolution sputtered off its axis! For the week of March 26th, the lifestyle/makeover show tied its series low in viewers with 1.32 million eyeballs with results in the three key female demos no higher than a 0.6 rating/4 share among women 25-54!
According to TV Media Insights, here are some significant comparisons of One Life last year at this time contrasted with The Revolution: One Life to Live – Week of 3/28/11 Viewers: 2.57 million, Women 25-54: 1.2/ 7, Women 18-49: 1.0/ 6, Women 18-34: 0.6/ 4 The Revolution – Week of 3/26/12 Viewers: 1.32 million, Women 25-54: 0.6/ 4, Women 18-49: 0.4/ 3, Women 18-34: 0.2/ 2 Percent Change – The Revolution vs. One Life to Live Viewers: -49, Women 25-54: -50, Women 18-49: -60, Women 18-34: -67
The foodie show, The Chew didn’t to all that great either! While they narrowed the gap versus All My Children one-year earlier in total viewers (2.21 vs. 2.38 million), the demo erosion is still in the double-digit percentages.
But still the bigger issue, why General Hospital has to be saved from cancellation! Some reasons are simple 1) Katie Couric wants the soap as her lead-in for her new talker, Katie 2) ABC should have learned a lesson from cancelling One Life to Live in favor of The Revolution and having more of viewer revolt. But of course, we could name countless other reasons and feel free in the comment section to add yours.
Even more troubling is that ABC announced that The Revolution is going to air repeat episodes from April 9th-20th. That does not help GH, when the lead-in is repeats of a show that everyone has already had enough of and the female demo that they so desperately wanted is not on board with the concept. Perhaps during the two week period, The Revolution is re-thinking how to repackage the show? Or perhaps, its another maneuver to happen right before the decision is handed down by the network on what show will stay, and what show will go come September.