The major networks and the mainstream press better take a good hard look at this! While we all understand the economics of putting on a much cheaper form of programming, since the daytime soaps cost more for the networks than a reality or lifestyle series, in the end … is it worth it?
Check out the new disastrous Nielsen ratings for One Life to Live’s replacement, The Revolution! The series with Ty Pennington, Tim Gunn, Harley Pasternak, and assorted health professionals, scored its lowest amount of viewers since its premiere for the week of March 5th -12th with only 1.4 million viewers checking it out! That is 40 percent below OLTL’s performance a year ago at this time!
TV Media Insight delivered some staggering comparisons for The Revolution vs One Life. Check these out! One Life to Live – Week of 3/07/11 Viewers: 2.35 million, Women 25-54: 1.1/ 7, Women 18-49: 0.9/ 6, Women 18-34: 0.6/ 4 The Revolution – Week of 3/05/12 Viewers: 1.40 million, Women 25-54: 0.6/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.3/ 2 Percent Change – The Revolution vs. One Life to Live Viewers: – 40, Women 25-54: -45, Women 18-49: -44, Women 18-34: -50
However, The Chew looks to be staying put, as it is pulling in numbers almost equal to previous time slot occupant, All My Children’s pace from a year ago.
Is there any reason that The Revolution should not be canceled? Will networks look at this as a sign that you can’t assume that just putting on a show that panders to women in the self help area, is not necessarily what they want to be watching all day and night long? Can someone bring OLTL back from the dead? Weigh in!