With the success of CBS’ The Talk, and before that ABC’s The View, are these type of daytime talk shows the sure-fire hits of the times, while the single host talk series are a fading commodity?
Look no further than this new piece out today from The New York Post, which spoke to The Talk’s lead host, Julie Chen and CBS Daytime executive, Angelica McDaniel. Chen believes The Talk has experienced significant ratings growth — it’s averaging over 2.3 million viewers, up 16 percent from last season — because its hosts offer diverse viewpoints in a “something for everyone” approach.
Julie Chen went on to say about her co-hosts and finding the right chemistry: “What I strongly believe is that you have to find the right TV personalities to gel as a team on the air, which is a very difficult thing to capture. There are a multitude of reasons, but ego is the biggest reason — and what you have with us five ladies is that we all have egos, but we know how to bring out the best in each other. We’re not in competition with each other. That’s a very difficult thing with on-air personalities, whether they’re on-air news anchors or talk show hosts. You have to function as a team . . . and you never know the chemistry until you’re in it. It’s like dating.”
Angelica McDaniel also feels that CBS Daytime’s across the board appeal and ratings strength have helped grow The Talk, which was McDaniel’s creative baby! “Unlike any other network, all of CBS daytime is up. We have five personalities on The Talk — and, at the end of the day, talent is what really makes or breaks a show,” McDaniel says.
So is The Talk the afternoon talk show that is doing things right? With across the board synergy for their daytime brand? Looks like it! Let us know your thoughts on the subject!