The one afternoon talk show that truly uses synergy well is CBS’s The Talk! From consistently inviting guests from the network’s two daytime dramas, The Young and the Restless and The Bold and the Beautiful, to promoting it’s primetime line-up, and throwing in a dash of current pop culture news and views, the series has just garnered a significant ratings spike for the week ending October 5th.
According to TV By The Numbers, “The Talk posted across-the-board increases in viewers and key women demographics versus the comparable week last year, according to Nielsen live plus same day ratings for the week ending Oct. 5. The Talk was up +23% in viewers (2.25m from 1.83m), +13% in women 25-54 (0.9/06 from 0.8/05), +17% in women 18-49 (0.7/05 from 0.6/04) and +25% in women 18-34 (0.5/03 from 0.4/02). Season-to-date, The Talk is up +21% in viewers (2.29m from 1.90m), +11% in women 25-54 (1.0/06 from 0.9/05), +25% in women 18-34 (0.5/03 from 0.4/02) and even in women 18-49 (0.7/05).”
Last week’s numbers, which come out later this Friday, shall be interesting to see as well! Joshua Morrow of The Young and the Restless was a guest co-host and the series celebrated regular co-host, Sharon Osbourne’s 60th birthday during the ratings period.
So soapers, are you tuning in to The Talk? Let us know your thoughts!