For the ratings week ending February 22nd, the CBS Daytime line-up of sisters soaps, The Young and the Restless and The Bold and the Beautiful scored some very impressive total viewing audience numbers and in key demos. And in the case of Y&R, it’s biggest audience since over a year, and for B&B, it’s biggest audience in 8 years!
First, The Young and the Restless averaged a whopping 5.58 for the ratings week. That performance is up +7% from last year, and its largest audience since the week ending January, 31st 2014.
Among women demographics, Y&R was up +5% in women 25-54 (2.2/12 from 2.1/12), +15% in women 18-49 (1.5/09 from 1.3/09) and +17% in women 18-34 (0.7/05 from 0.6/05), all best since the week ending January 31st, 2014.
Meanwhile, The Bold and the Beautiful scored its best week since February 16th, 2007, which was 8 years ago! B&B averaged 4.18 million viewers! That is up +10% from a year ago. It was also up +13% in women 25-54 (1.7/09 from 1.5/08) from a year ago.
Let’s Make a Deal and The Talk, to other major shows in the CBS Daytime programming block, also scored their largest weekly audiences in over a year! And for “Deal”, their most watched week ever.
What do you think about Y&R and B&B’s audience numbers? Seems like no matter how many people were complaining about the Sweeps storylines, it looks like they were tuning-in in droves! Share your thoughts below!