Great news for the soaps at CBS Daytime! The Network’s two daytime dramas, The Young and the Restless and The Bold and the Beautiful posted year-to-year growth, and double-digits in key women demographics, according to Nielsen live plus same day ratings for the week ending October 12th as noted in a press release from CBS
The Young and the Restless was up +5% in viewers (4.74m from 4.52m), +12% in women 25-54 (1.9/13 from 1.7/11) and +18% in women 18-49 (1.3/09 from 1.1/08) compared to the same week last year.
The Bold and the Beautiful was up +9% in viewers (3.68m from 3.38m), +23% in women 25-54 (1.6/10 from 1.3/08) and +38% in women 18-49 (1.1/08 from 0.8/06).
The remainder of the CBS Daytime line-up comprised of The Talk, The Price is Right and Let’s Make A Deal all saw gains in total viewers for the ratings week as well, as well as key demos.
Looks like CBS is the place to be in the afternoon! So, what do you think of the ratings performance of Y&R and B&B? Comment below!