It’s good to live in Genoa City! It’s a place where the drama seems to never stop enticing the viewers who like to drop in each day and see what’s happening to many of its famous and infamous residents!
And Thursday, CBS touted that for an unprecedented 27th consecutive year, The Young and the Restless is the number one daytime drama on television. In their official press release, the network related: CBS’ The Young and the Restless marks 1,405 consecutive weekly wins – a total of 27 years – as daytime’s #1 drama, according to Nielsen live plus same day ratings for the week ending December 11th. The Young and the Restless currently in its 42nd season, began its winning streak the week of Dec. 26, 1988.
Angelica McDaniel, Head of CBS Daytime and Syndicated Development said: “Spending a few seasons at number one is a remarkable achievement for any show in television today, but to accomplish 27 years at the top is truly Hall of Fame status. This success is a testament to the incredible passion and hard work of the cast, staff and crew on The Young and the Restless led by Jill Farren Phelps and Charles Pratt, Jr., Sony Pictures, Bell Dramatic Serial Company and CBS Daytime. All of our efforts would mean nothing without the most dedicated fans in daytime who have made Genoa City their home, many for years. Congratulations to all involved for this success!”
For the week, The Young and the Restless averaged 4.79 million viewers (up +1% from last week), 1.7/11 in women 25-54 and 1.2/09 in women 18-49 (up +9%). Season-to-date, The Young and the Restless is averaging 5.08m, second in daytime behind only CBS’s The Price Is Right, and is first among all daytime programs in women 25-54 (1.9/13) and women 18-49 (1.3/10).
In key women demographics, The Young and the Restless has been first in women 25-54 for 459 out of the last 461 weeks and first in women 18-49 in 453 of 457 weeks.
What do you think of Y&R’s impressive streak and accomplishment? Do you think any of the other three network soaps will ever catch them? What do you think makes Y&R the continual juggernaut that it is? Is one major component that CBS has built a very solid daytime programming block with a solid lead-in and lead-out for the soap opera? Share your thoughts below!