News today via CBS is that the number one soap opera The Young and the Restless had a very strong ratings week November 3rd through the 7th! In fact, the show garnered its largest weekly audience since March of his year, and daytime’s top drama was up in week-to-week digits in all key women demographics!
So what attributed to the ratings surge? There was the highly-anticipated debut of Justin Hartley as the bandaged Adam Newman on the November 5th episode of the sudser! And in addition, this was the week where Sharon (Sharon Case) and Phyllis (Gina Tognoni) revisited the stairwell, and the truth came out that Nick (Joshua Morrow) is the true bio-dad of Summer (Hunter King), not Jack (Peter Bergman) … and that Sharon switched the paternity tests!
For the week, Y&R averaged 4.98 million viewers, up +6% from the prior week (from 4.71m) and its largest audience since the week ending March 7. Among key women demographics, it was up +5% in women 25-54 (2.0/13 from 1.9/12), +8% in women 18-49 (1.3/09 from 1.2/09) and +17% in women 18-34 (0.7/06 from 0.6/05).
So, was last week’s Y&R must-see TV for you? What do you think of the ratings number? Do you think the show will continue to stay strong with its major upcoming storylines? Weigh-in below!